Marta C. Gonzalez is Associate Professor of Civil and Environmental Engineering and City and Regional Planning at the University of California, Berkeley, and a Physics Research faculty in the Energy Technology Area (ETA) at the Lawrence Berkeley National Laboratory. Her research team develops computer models to analyze digital traces of information mediated by devices. Her research uses billions of mobile phone records to understand the appearance of traffic jams and the integration of electric vehicles into the grid, smart meter data records to compare the policy of solar energy adoption and card transactions to identify habits in spending behavior. She is a member of the scientific council of technology companies such as Gran Data, PTV and the Pecan Street Project consortium.​